Simon Elliott

Co-Owner & Operations Director.

Simon is the Ski Exchange & has worked here since he was 18. He's mostly found poking his head out of the workshop.

Simon loves to ski, but enjoys his less manic summers on his allotment or taking on one of his many exercise classes!

Expert Ski Technician & Boot fitter, on the back of many winter & summer seasons across the world.

There aren't many people that can service & repair skis & boards like Simon can.

Andrew Davies a.k.a 'Mave' or 'Mavis'

Buying Manager

Expert Boot fitter & all around Ski guru. Mave is usually found in the boot room making round pegs fit square holes.

Mave loves anything to do with winter & has a keen passion for merchandising & customer service.

Mave is an industry veteran with over 20 years experience. He has known Simon & the Team for many years & joined the Ski Exchange team in 2017 after selling up his previous family business in Swansea.


Co-Owner & Managing Director

Wintersports enthusiast, lover of feet, boot fitting & anything to do with Skiing & Snowboarding.

From age 16 James has been linked with the shop & after Ski Seasons fitting boots & working for a number of brands he joined Simon at the shop officially in 2021 after a transition with our previous MD.

James officially joined the Ski Exchange team on 1st October 2021 after 15 years managing brands across Europe. James also runs Winter Insight & his Consultancy Business.

You'll find James in the bootroom, office & anywhere someone will let him talk about Skiing advice, unless he's skiing of course.

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